Mercedes-Benz New Zealand has announced its Elite Partnership with 2014 New Zealand Fashion Week and recognised Dame Trelise Cooper as the inaugural New Zealand recipient of the ‘Mercedes-Benz Presents’ accolade.
The brand’s partnership with New Zealand’s premiere fashion event builds on two decades of commitment to the international fashion industry. Mercedes-Benz supports events in 27 countries and is the title sponsor of fashion weeks in New York, Berlin, Sydney and Beijing, and the major sponsor of fashion weeks in Paris, London and Milan.
The ‘Mercedes-Benz Presents’ global programme recognises designers who demonstrate dedication to the use of quality materials, unique style and innovative design. Past recipients of the prestigious honour include respected designers such as Carolina Herrera, Derek Lam, Badgely Mischka and Australia’s Carla Zampatti.